In order to make an association ready to tackle any trending events in the future, one must make sure that they are armed in every form of strategical advancement. A great example of this forward thinking is how many presume that leadership is more powerful in a corporation in comparison to stewardship. If more companies […]

The way to create a more valuable community is to identify and satisfy the deeper desires of its members. People say they want things like answers to questions or the ability to find information quickly. However, these are merely surface needs beyond which lie deeper desires driven by emotions (e.g., the desire for respect or […]

Community managers and organizers are using platform vendors to project memberships. Often times these projections are wrong, but then people end up in contracts costing them a lot of money. When you pay someone else to be your vendor and they overestimate, you end up paying far more than necessary. To make a better projection […]

A Technical Community Manager and Strategic Specialist named Andrew Mishalove is coming forward with tips on how to become an effective Community Manager. Being successful in a professional line of leadership such as Community Management requires the skills and knowledge associated with promoting extensive community engagement. Mishalove speaks upon his knowledge in this presentation, and […]

When trying to find the perfect targeted audience for your brand, you may find that you are being met with a certain group of newcomers that aren’t quite resonating with your brand. This is a natural occurrence, and it just requires some regrouping in order to tweak a few aspects of your strategy. Finding the […]

Seth Godin is a marketing expert who recently published his knowledge in a book called, “This is Marketing”. Godin discusses how imperative it is to build a community surrounding your brand. You need to ensure that your brand is memorable enough that it would be missed if it were to disappear. Also be sure to […]

The writers at FeverBee have created a webinar that explains the importance of individual perceptions of data. Many business owners believe that by collecting and presenting data to the public, they are displaying facts that are stable and consistent. Unfortunately, if another business owner were to take data in the same manner, their perception may […]

Data analytics is a powerful tool which can be used to improve website community relationships. There are four levels of data analytics and these benchmarks can be used to measure the level of involvement in managing data resources. Level 0 is a minimal activity which involves simply adding metric data into a spreadsheet program. Level […]

A Center of Innovation has just been opened by the Virginia Society of Certified Public Accountants, and it is hosting a strategic vision that is geared to how technology will integrate into society by the year 2025. They teach industry professionals about the skills needed in order to become successful in areas such as public […]

Facebook Groups may be free on paper, but they can extract a bitter cost in terms of missed opportunities, inadequate tools and functionality, a lack of SEO traffic and other shortcomings. Facebook Groups are not very flexible or adaptable, and it is hard to tailor them to your community’s changing needs, or to treat users […]