When trying to find the perfect targeted audience for your brand, you may find that you are being met with a certain group of newcomers that aren’t quite resonating with your brand. This is a natural occurrence, and it just requires some regrouping in order to tweak a few aspects of your strategy. Finding the different groups that your business should be targeting for lead generation is a routine part of successful marketing that all productive brands engage in.
- When one examines the data presented, one would tend to look at the newcomers group and try to cater the discussions to that audience.
- Another interpretation of the data is to look at the newcomers group or the veterans group and conclude that the community isn’t for them.
- Sometimes one finds it easier to focus on the good rather than the bad, to design the community entirely to fit those who find it relevant.
“Remember, the danger in trying to accommodate newcomers is the content might become less relevant to the people who find it most relevant today.”
Read more: https://www.feverbee.com/focusedgroups/