Looking for a great way to make a simple newsletter?
Now, this is just my opinion. But I really like a plain text newsletter instead of these fancy new magazine-style things, and here’s why.
That Fancy Newsletter Nobody Reads
Many small businesses send out a monthly newsletter via email. Typically the email looks very nice, with 2 or 3 columns of text, multiple fonts, their logo, and maybe a picture of the president. The newsletter contains a handful of articles and news items. At least it LOOKS good in most email software, if and when the subscriber loads the images.
The problem is, nobody reads the newsletter. And it consumed a fair amount of YOUR resources to produce.
And the reason nobody reads the email?
Let’s be honest. It’s not an “email”. It’s a web page disguised as an email.
A Personal Letter: Plain Text Newsletter
Emails are short, to the point, in plain text, without any need for colors, fancy fonts, or pictures. And emails are usually just one train of thought, and maybe a paragraph or three.
So when people are scanning their Inbox to see what to do with all the email that has accumulated, the fancy magazine-style newsletter is easy to pass over. Why? Because it’s going to take more than a few seconds to process. (Multi-tasking, decision fatigue, etc.) They might have an intention of reading it later, but later never comes. Too many more emails keep pouring in.
So if you want to capture your subscribers’ attention, send them an email. Make sure it’s a plain text newsletter, not a magazine. Keep it short and to the point. Send the news when it’s fresh, instead of waiting for a scheduled time to send something out. Just type up the news and send it to your list.
No need for fancy templates, graphic designers, or HTML email specialists to help you overcome the formatting limitations among the multitude of email software.
Just you and your subscribers, heart to heart, with valuable information in short doses that they WILL read. And also read the next message you send out.
Because if you train them to ignore your emails, you could send out a ton of them that are never read. What a waste of your valuable time, effort, and energy.
Find out even MORE reasons why you should be using plain text email.
