Seth Godin is a marketing expert who recently published his knowledge in a book called, “This is Marketing”. Godin discusses how imperative it is to build a community surrounding your brand. You need to ensure that your brand is memorable enough that it would be missed if it were to disappear. Also be sure to ask yourself what your brand’s purpose is. Seth claims that if you are not actively making a change, then you are not being productive enough.
Key Takeaways:
- When a new year starts, a marketer has to start reevaluating the current marketing strategy in order to choose tools and changes that will give maximum success.
- Seth Godin is a best-selling American author and entrepreneur and he recently shared his ideas while promoting his latest book, “This is Marketing”.
- For a marketer to measure success, he has to answer the question: “If the brand disappears tomorrow, how many customers will miss it?”
“Now, I know strategizing is no easy feat, but approaching this task doesn’t have to be daunting when you’ve got guidance from the pros.”
Read more: https://blog.higherlogic.com/2019-marketing-strategy-food-for-thought-from-seth-godin
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