Email started as a great way to communicate privately. Now, it can mean spam, viruses, and ugly chats. Private email discussion groups stop that. Find out more!

Marketers know that creating regular content is key in establishing relationships with both prospective and existing customers. And storytelling is a great way to connect with your audience.

Have you experienced FOMO? The “Fear of Missing Out”. Marketers have noticed the effect and take advantage of it. Think of a special sale, an exclusive rewards program, and guess what…..it “ends soon”!

What a shock the pandemic was to the workplace, especially when it comes to remote work. And now…..remote “everything”.

Sharing the strategy when running the online community may be something you want to consider in your scope of duties and managerial vision. It may be appreciated by your members. In fact, by doing so, you are letting your members know how you envision the future direction of the community, and you also invite the […]

For an online community, developing close relationships and even friendships is an expected outcome, but sometimes it just does not happen. Not every community will have that kind of camaraderie, and perhaps not every community should have one. In communities built by customers, these relationships are not what the customers are looking for and it […]

Viewership slowing down is normal, when you have information that some people are interested in, the need for that interest declines naturally because they have gotten what they need out of it. When you are unable to churn out more people to replace the ones you have lost, it’s time to take action. A decline […]

Information is, nowadays, shares at such a high speed that organizational channels distributing information often do not have the time to properly react. Coupled with the issues brought up by the pandemic, we can definitely say that the year of 2020 is a crisis year for organizational communication. Customers are also voicing their dissatisfaction. It […]