Online communities are fun, informational, and supportive entities. However, they take a lot of work, similar to what real-world communities do. One aspect of that work that can be overlooked regards the launching of an online community. Launching an online community does not happen spontaneously or in a vacuum. Many steps occur in the process. […]
Private Messages – The Dark Underbelly of Communities
Email started as a great way to communicate privately. Now, it can mean spam, viruses, and ugly chats. Private email discussion groups stop that. Find out more!
Constant Storytelling And Engagement
Marketers understand that creating content on a somewhat regular basis is key in establishing relationships with your prospective customers and retention of existing customers. This principle applies not only to traditional businesses but also to the entertainment industry …… even interpersonal relationships. We have grown to expect storytelling, and this is the expectation customers now […]
Modern Marketing and Long-Term Success
Many people fear they will miss out on things happening in their lives. (FOMO – Fear of Missing Out) The roots of this irrational fear are cultural, and they persevere through generations. Marketers have taken notice and exploit our insecurities. Historians point out that the way religious orders expanded in the Middle Ages is similar […]
How Communities Changed During the Pandemic
Changes in the way we work, including those brought about by the COVID-19 pandemic, have changed online work communities. New structures are less rigid, depending more on self-management. The Community Maturity Model (created by The Community RoundTable in 2009) utilizes strategies that are adaptive and co-created. Leadership is achieved by earning trust, and management is […]
Sharing Your Strategy With Members
Sharing the strategy when running the online community may be something you want to consider in your scope of duties and managerial vision. It may be appreciated by your members. In fact, by doing so, you are letting your members know how you envision the future direction of the community, and you also invite the […]
It’s OK If Members Aren’t Building Close Relationships
For an online community, developing close relationships and even friendships is an expected outcome, but sometimes it just does not happen. Not every community will have that kind of camaraderie, and perhaps not every community should have one. In communities built by customers, these relationships are not what the customers are looking for and it […]
Why Growth in Engagement Slows (5 reasons)
Viewership slowing down is normal, when you have information that some people are interested in, the need for that interest declines naturally because they have gotten what they need out of it. When you are unable to churn out more people to replace the ones you have lost, it’s time to take action. A decline […]
The Crisis of Organizational Communications
Information is, nowadays, shares at such a high speed that organizational channels distributing information often do not have the time to properly react. Coupled with the issues brought up by the pandemic, we can definitely say that the year of 2020 is a crisis year for organizational communication. Customers are also voicing their dissatisfaction. It […]
As You Rise, Your Knowledge Of Members Declines
As a manager of the online community, you are likely to be responding and interacting with community members on a daily basis. Moderators ensure the community is alive and adhering to established sets of rules. However, as your career advances and as community grows, the amount of time you are spending on these tasks usually […]