The way to create a more valuable community is to identify and satisfy the deeper desires of its members. People say they want things like answers to questions or the ability to find information quickly. However, these are merely surface needs beyond which lie deeper desires driven by emotions (e.g., the desire for respect or the fear of being left out). Our Psychology of Community course will help you identify the deeper desires of your members, and to design a system of standards necessary to develop and nurture a more valuable community.
Key Takeaways:
- According to the author, the very basic essence of their work is focusing on the factors that really motivates their members.
- Some of the things members say that they want are: answers to questions, the ability to find information quickly, and having connections with others in similar positions.
- Some of the deep seated needs that motivate members are: having the confidence that they can solve a problem themselves, and being respected and appreciated.
“In this post, I want to share a basic primer in member psychology and how it affects your day to day work.”
Read more: https://www.feverbee.com/memberpsychology/
