In this TED talk, Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so. The Tribes We Lead by Seth Godin […]
How do you recruit volunteer moderators?
This post from Quiip talks all about recruiting volunteer moderators. Check out the summary!
Social Media Manager vs. Online Community Manager: Same or Different?
Jay Leonard first answers this question succinctly, and in more detail, and offers definitions of the different roles and accountability. Social media managers bring the guests (clients, prospects) to the table and community managers welcome them in! More at Social Media Manager vs. Online Community Manager: Same or …
Webinar: Best Practices for Launching a Community
Online communities are fun, informational, and supportive entities. However, they take a lot of work, just like real-world communities. Check out these tips for a successful launch!
Private Messages – The Dark Underbelly of Communities
Email started as a great way to communicate privately. Now, it can mean spam, viruses, and ugly chats. Private email discussion groups stop that. Find out more!
Constant Storytelling And Engagement
Marketers know that creating regular content is key in establishing relationships with both prospective and existing customers. And storytelling is a great way to connect with your audience.
How Communities Changed During the Pandemic
What a shock the pandemic was to the workplace, especially when it comes to remote work. And now…..remote “everything”.
Sharing Your Strategy With Members
Sharing the strategy when running the online community may be something you want to consider in your scope of duties and managerial vision. It may be appreciated by your members. In fact, by doing so, you are letting your members know how you envision the future direction of the community, and you also invite the […]
It’s OK If Members Aren’t Building Close Relationships
For an online community, developing close relationships and even friendships is an expected outcome, but sometimes it just does not happen. Not every community will have that kind of camaraderie, and perhaps not every community should have one. In communities built by customers, these relationships are not what the customers are looking for and it […]
Why Growth in Engagement Slows (5 reasons)
Viewership slowing down is normal, when you have information that some people are interested in, the need for that interest declines naturally because they have gotten what they need out of it. When you are unable to churn out more people to replace the ones you have lost, it’s time to take action. A decline […]