Marketers understand that creating content on a somewhat regular basis is key in establishing relationships with your prospective customers and retention of existing customers. This principle applies not only to traditional businesses but also to the entertainment industry …… even interpersonal relationships. We have grown to expect storytelling, and this is the expectation customers now have from businesses. Creating stories is never the work of an individual, but the whole team and even the community in some cases.
- The Spotify CEO noted that recording artists have to continuously release new material, and the same goes for all public figures.
- Storytelling is what leads fans to buy, share and engage with content.
- Offering insider access and answering “why” questions are keys to bringing members along for the journey.
“You can’t show up when it’s convenient for you, drop a new creation, and disappear.”
Read more: Constant Storytelling And Engagement