Marketers understand that creating content on a somewhat regular basis is key in establishing relationship with your prospective customers and retention of existing customers. This principle applies not only to traditional businesses, but also to entertainment industry and even interpersonal relationships. We have grown to expect storytelling to keep going, and this is the expectation that customers have from businesses. Creating these stories is never the work of an individual, but the whole team and even the community in some cases.
Key Takeaways:
- The Spotify CEO noted that recording artists have to continuously release new material, and the same goes for all public figures.
- Storytelling is what leads fans to buy, share and engage with content.
- Offering insider access and answering “why” questions are keys to bringing members along for the journey.
“You can’t show up when it’s convenient for you, drop a new creation, and disappear.”
Read more: https://www.feverbee.com/storytelling/
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