A group mailing list is basically just a bunch of people who email each other with the Reply All button, right?
Sure, that might work. It’s a bit haphazard and lots of messages might get lost in the shuffle. But, it’s free and handy and how else would your aunt send you those giant lists of cute cat photos? (She really should be writing for Buzzfeed.)
Maybe to cut down on the headaches, you should consider what mailing list management software can do for you.
What’s the Point of Listserve Management Software?
Keeps your list from being marked as spam.
Sending stuff via Reply All is going to get you on a spam list pretty quickly. Good listserve management software will have servers that aren’t tagged as “spammers”. And some will have other techniques that keep you off spam lists.
Provides an easy interface.
The software gives you a handy interface that lets you easily manage members and list settings. Your members can also manage their own accounts, even the less tech-savvy ones.
Allows big attachments.
Some software options have a system that lets you include large attachments, bypassing most email provider’s attachment size limits. (And keeping down the clutter in your members’ inboxes.)
Creates an archive of your list.
Some listserve software lets you make an optional searchable archive of your list.
Then, your members can look back at all their typos and dredge up old arguments (if that’s how your group rolls). Actually, the archive is a GREAT way to find old information, for both new and current members. Think of it as your group’s history file!
Includes no-fuss member additions (or deletions).
Mailing list software gives you a handy list of your members and lets you add or remove them, at will.
It’s also a quick way to keep track of who’s active and who’s not. This helps you manage and grow your listserve intelligently.
Questions? Need help? Contact us today!