Online communities are fun, informational, and supportive entities. However, they take a lot of work, similar to what real-world communities do. One aspect of that work that can be overlooked regards the launching of an online community.
Launching an online community does not happen spontaneously or in a vacuum. Many steps occur in the process. One crucial (and not to be overlooked) step is to have a viable timeline in place. Get the word out with great creative content, that will act as the group’s bannermen, seeding the internet with the news of the soon-to-emerge community. For the best success, use leadership and networking chops to put together a great launching team that will stay actively communicating from idea to inception. And definitely have a great welcoming program ready for the new members as they appear.
- To launch an online community with a flourish and on time, devise a viable timeline to go from idea to inception.
- Put out content that seeds the concept online and has specific welcome programs for new members in place.
- Network and create a really great team of skilled pros to see the launch through and communicate regularly throughout.
“Kelly shares five tips for making sure you’re ready for a smooth and successful online community launch in this short (and free!) webinar.“