In this TED talk, Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so. The Tribes We Lead by Seth Godin […]

Jay Leonard first answers this question succinctly, and in more detail, and offers definitions of the different roles and accountability. Social media managers bring the guests (clients, prospects) to the table and community managers welcome them in! More at Social Media Manager vs. Online Community Manager: Same or …

The 70-20-10 rule (70% of people learn best through experience, 20% through people and 10% through formal education) is common sense now, but it wasn’t always. Bob Eichinger put together the original study that supported the idea. 70-20-10 has far-reaching implications even to this day; business and formal education are beginning to recognize the importance […]

When trying to solve community problems, it’s important to ask the right questions. If your community website is causing problems and making participation harder, don’t just ask how to fix it, take the time to examine how things got to that point in the first place. How has the community run the website in the […]

Many people struggle with online engagement issues, despite having great conversation ready to spark with the right people. If your brand is suffering due to a lack of engagement online, there is hope to spruce things up and create powerful engagement that delivers results your way. Focus, plan, and execute the perfect strategy for your […]

In order to build a strong sense of community, your community usually has to be organized around an issue or interest that is st the core of your members’ identities. Sometimes you can improve your community by tweaking your topic so that it’s more central to their identities or worldviews, but in other cases there […]

Your association’s website is a crucial tool for everything from new member recruitment to keeping your current members informed. A badly-designed website can push interested people away. Make sure your website’s branding, design and style align with the overall branding of your group. Always check your website carefully for both grammatical problems with the copy […]

Feverbee recommends that people interested in learning about online communities would greatly benefit by reading an academic study called “The Effect of Group Size and Time on the Formation of Online Communities: Evidence From Reddit” by Elliot Panek and three others from the University of Alabama. The study of 30 Reddit communities over 6 years […]

The idea of this very short article; or prose is that you are not going to get rich from building an idea that already exists. The ideas for communities of authors, doctors, investors, and even the first community of its kind are all taken. It is suggested that if you want to do something new, […]

A person trying to improve an online community surveyed more than 250 members to see what was important to the community. From this detailed survey he derived 19 top priorities. The problem was, that to make all 19 priorities a reality there would need to be an incredibly complex road map and plan. This person […]