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Community Idealists Finish Last (2 free chapters)

October 29, 2018 By mark david mcCreary

There are many people who feel apart of a community in more ways than one. However, some of them go to the extreme in terms of wanting to have the ideal society for themselves. The bottom line is that the world is not like that anymore. There are so many different types of people that […]

What are the skills of a community manager?

October 25, 2018 By mark david mcCreary

Community managers wear several different hats when it comes to skills, one thing is for certain, one has to be diverse. it requires a multitude of skills , including being organized and able to collect information, uses and disseminate to others in an action plan. One positive aspect of this type of position is it […]

What Do Community Members Find Indispensable? (the big strategic question)

October 22, 2018 By mark david mcCreary

Building a community that lasts requires that you find what elements members find an absolute requirement. A community differs from an information portal because it also provides a sense of belonging and mutual support. A powerful sense of belonging works when people think your brand is already part of their identity. This is more rare […]

What Keeps Risk Professionals Up at Night? The Cloud.

October 18, 2018 By mark david mcCreary

There are a ton of people who have trouble sleeping at night. Many of these people have issues at hand that are not talked about in a great deal. It is difficult for them to explain why they cannot sleep. With risk professionals, this is very much the truth. We know that they have stressful […]

Calculating Community ROI: Measuring the Networked Value of Engagement

October 15, 2018 By mark david mcCreary

There is a lot of value in when people do actually engage with their fans. By communicating with fans, or consumers, you are able to build up a base of followers that will be loyal to you as time goes on. By having a good marketing campaign that promotes engagement, it makes everyone feel as […]

Are You Prepared to Master the Engagement Economy?

October 11, 2018 By mark david mcCreary

As someone who has to deal with a lot of people at any given time, you will understand the importance of engaging with people. You need to be personable and allow people to feel as if they are in a comfortable setting. People will open up to you in these types of moments. By being […]

5 Big Lessons in Community Building Based on a Decade of Experience

October 8, 2018 By mark david mcCreary

When you are trying to bring people together, for a variety of reasons, experience plays such a massive role. There are a bunch of different ways in which people can bond together and create a community. However, it takes the right kind of leader to foster that environment and let people express themselves in a […]

Should We Do This? A Decision Framework For Community Tactics

October 4, 2018 By mark david mcCreary

It can be easy for a vibrant, engaged community to exhaust itself chasing a lot of new ideas that never really work out. You should always ask yourself how a new tactic will contribute to the goals of the community, and whether it is, in fact, the best way of advancing them. You also need […]

Don’t Get Sucked Into The Community Tactics Quagmire

October 1, 2018 By mark david mcCreary

Running your own company, or corporation, is very difficult and there are a lot more decisions that need to be made than people realize. First and foremost, you need to decide what kind of community environment you want within the work space. By allowing for collaboration and input from everyone, people will feel as if […]

Why Do Association Awards Matter?

September 17, 2018 By mark david mcCreary

When added before a subject, the words “award winning” can lure people to check out a particular subject. Associate awards are no different than any other awards. They lure potential advertisers and make members proud. Awards in general have a number of appealing pros about them. They can lift your association’s reputation and status. In […]

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