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You are here: Home / News / 70-20-10: Origin, Research, Purpose
70-20-10: Origin, Research, Purpose

70-20-10: Origin, Research, Purpose

August 30, 2023 By mark david mcCreary

The 70-20-10 rule (70% of people learn best through experience, 20% through people and 10% through formal education) is common sense now, but it wasn’t always. Bob Eichinger put together the original study that supported the idea. 70-20-10 has far-reaching implications even to this day; business and formal education are beginning to recognize the importance of on-the-job learning once again.

Key Takeaways:

  • Critical Fact:
    Most learning comes from everyday activities, not from courses, programs, classrooms, workshops, and eLearning.
  • 70-20-10 opens our eyes to learning that is happening constantly on the job but is largely invisible.
  • Summary of the model:
    • 70% Learning from Challenging Assignments
    • 20% Learning from Others
    • 10% Learning from Coursework.

“The 70-20-10 model has been part of the corporate learning and development lexicon for decades. Some people find implementing 70-20-10 brings transformational change to their corporate learning cultures. Others are not quite sure what to make of it or how to leverage the model.”

70-20-10 Origin, Research, Purpose with 2023 commentary

More Communication Strategies:

Charles : Building a Culture of Continuous Learning Learning While Building eLearning: Part 3 – Facilitating Online Experience, Exposure, Education | Harold Jarche

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