In the ancient times, it is no secret that story telling was very big around the world. Every told story had a purpose behind it and it was shared over a large portion of food and drink. Some people like the ancient models more so than the new ones but they are becoming more in […]
Getting Members to Create Something Truly Valuable
Your members, or customers, are the people that give your business value. They are the ones that are spending their hard earning money to buy the products, or services, that you are providing. Therefore, you should whatever it is in your power to ensure that you are giving back to these people. You want to […]
Our Attention Filter has Ten Instinct-Shaped Holes in it. Learning What They Are Helps us Deal with Risk.
Keeping your attention on one given thing can be hard. For some people, it comes easier than for others. However, if you are a business, you want to ensure that you keep people’s attention as time goes on. One of the largest things that keeps people from truly paying attention is fear. It is one […]
Experience or Passion?
When it comes to finding a new job or hiring the right person for a job in your business, it is crucial for them to have certain traits that will make them right for the position. Experience is one of the most important things, but at the same time, passion is also crucial in order […]
Content Management: Consider the Alternatives
Understanding how to manage your content is so important for any business or any one person that puts out content. First and foremost, you need to have a model where you put out content but also keep some. Therefore, you can continue to keep putting out good content for potential viewers. You do not just […]
The Board’s Burdens: Part 2
If you are a part of the Board, then you know how difficult it can be for you. There are a lot of decisions to be made and there are a lot of people that need to be kept happy. If you are on a board that is trying to appease stakeholders, then the stakes […]
Member Segments
When you are a leader of a community, it is important not to look at the group of people as one. You need to understand that the community is made up of people from all different backgrounds. They need to be treated with respect. They should not feel as if they are all one and […]
38 Books for Community Managers
Some people out there are looked at as natural leaders. Some others are ones that are put into positions of leadership but they are awful leaders and no one will ever follow them. That is the nature of the world that we live in. For certain community managers, they have to struggle with this idea. […]
Should Associations Pursue a Membership or Customer Strategy?
There are a bunch of different ways to bring a customer base into your particular association. Some businesses, or associations, make it a bit too complicated for people who might actually want to join the cause. People want the process to be simple and something that is worthwhile to them. If they have to work […]
When The Community Is Indispensable, You Overcome Other Problems
The community that you are a part of is inherently part of who you are. You associate with the people that are in this community and as a result, you are slightly defined by who you are around. However, if something is going on that is not favorable, it is difficult for someone to separate […]