Steve Drake, a former hockey player at Ohio State University, shares the thrill of being honored with a brick on the school’s tradition wall. It was a simple gesture but one that made him feel appreciated and loved. As associations look for ways to enhance member and donor relations, there are many lessons to be […]

When we see a growth in social engagement, that might not always be good. Because of how social algorithyms work, you might see a drop in reach and loyalty. Because a certain app might get some more engagement by users, you might drop your reach because of the sheer number of posts vying for people’s […]

The author once hired a copywriter to boost how many people were converted to his site who landed on his page. He paid the copywriter a lot just to improve one metric, when really, there was a lot more going on than just that one metric. The problem with looking at just one metric is […]

The Marketing General Incorporated has just released their 2016 Membership Marketing Benchmarking Report for the eighth consecutive year. Click on the link to go to an article where you can download the entire report. Some of the highlights include solid membership growth. The report also shows how retention rate has fared throughout the year and […]

The author asks if you want to become a person people look to for answers in a specific topic or industry. One has to look at people in different ways, the author suggests. If you want to be able to run a community, you should not just look at one aspect of the supposed target. […]

An infographic is featured that shows how professional development can be designed by the teacher to help non-profit professional leaders that are distracted learners. One of the first steps is to take into account you audience and, perhaps, their feelings of being overwhelmed, confused, unexcited, hounded, or apathy for developing themselves professionally. Key Takeaways: If […]

You can be a superhero of your household budget. How? you may ask. Just read this article about loyalty cards, Particularly MARVEL. Yes, I said Marvel is now full of super surprises and here you will read about how to join in. Here you will also learn how loyalty cards and memberships are where this […]

Healing Arts Intiative, a New York non-profit, was shut down due to corruption. More than $750,000 had been embezzled over years. It’s a useful example of bad management. HAI’s story helps demonstrate the need of three essentials for good management. One, the need to have financial controls. Second, have lawyers if relationship with board is […]

Going all in is a familiar phrase that indicates that positive level of engagement that we want people to have in our organizations. One organization, though, really showed how going all in worked for its members, using their own data to grab their attention and increase involvement. Encouraging members to take action in their own […]

Participation rates can be notoriously low, but there are ways to improve participation in brand communities. First, though, you need to look at what makes you participate in any online community. Then ask your colleagues why they’re not participating in your brand’s online community. Finally, you need to get some feedback on why community members […]