Reward Members for What They’re Already Doing

You can be a superhero of your household budget. How? you may ask. Just read this article about loyalty cards, Particularly MARVEL. Yes, I said Marvel is now full of super surprises and here you will read about how to join in. Here you will also learn how loyalty cards and memberships are where this generation is looking and consequently a great marketing strategy.

Key Takeaways:

• the likely success of a loyalty program: rewarding existing patterns of behavior, not new ones
• We’re basically rewarding people for stuff they’re already doing when they engage with our brand,”
• This is approaching the level of a golden rule in data-driven marketing: Formulate offers based on what customers are already proven to like, and build on the margins.

“A new membership program from comic-book giant Marvel shows earning loyalty may be as simple as rewarding existing behavior.”

See original article at AssociationsNow