The author asks if you want to become a person people look to for answers in a specific topic or industry. One has to look at people in different ways, the author suggests. If you want to be able to run a community, you should not just look at one aspect of the supposed target. They may have many different aspects of their person creating who they are.
- Can you imagine only talking with your friends about whatever brought you together? That friendship wouldn’t last long.
- If the investor community is truly a community i.e. a place where investors can talk about what’s going on in their lives, then any major or minor event becomes worth sharing.
- These kind of discussions are great for regular members, but often terrible for newcomers.
“Your members don’t just want to talk about what brought them together. Make your community the place that forms friendships and lets people talk about whatever is relevant to them right now (this has the useful effect of making the entire community more relevant to your audience).”