The Marketing General Incorporated has just released their 2016 Membership Marketing Benchmarking Report for the eighth consecutive year. Click on the link to go to an article where you can download the entire report. Some of the highlights include solid membership growth. The report also shows how retention rate has fared throughout the year and other interesting facts.
Key Takeaways:
- This year’s findings outcomes can best be described as “solid membership growth” as opposed to the previous year’s more moderate membership results.
- Of the participating associations this year, 49% reported membership growth, representing an increase from the 46% who reported growth in 2015.
- The 2016 Membership Marketing Benchmarking Report also includes comments from participants on their successes and challenges in membership marketing.
“Of the participating associations this year, 49% reported membership growth, representing an increase from the 46% who reported growth in 2015. Associations reported a mean renewal rate of 82% with trade associations leading the way with an average renewal rate of 87%.”
