Steve Drake, a former hockey player at Ohio State University, shares the thrill of being honored with a brick on the school’s tradition wall. It was a simple gesture but one that made him feel appreciated and loved. As associations look for ways to enhance member and donor relations, there are many lessons to be learned in Drake’s story.
- Ohio State created a “tradition wall” in the hockey locker room. They put a “brick” for every person that ever played hockey at Ohio State.
- This tradition created a latent, awesome feeling that I didn’t know was in me.
- Now, I realize how important it is for associations to recognize their members (and donors).
“And, now, I realize how important it is for associations to recognize their members (and donors). A plaque. A brick in the sidewalk. A photo on the wall. Perhaps a “symbolic brick” on your association’s website? It doesn’t cost you much but the rewards to you are priceless!”