Going all in is a familiar phrase that indicates that positive level of engagement that we want people to have in our organizations. One organization, though, really showed how going all in worked for its members, using their own data to grab their attention and increase involvement. Encouraging members to take action in their own self interest really works!
- People care most about themselves, it could be called the Yearbook Effect. In school, when we received our yearbook, the first thing everyone does is search for photos of themselves.
- The Credit Union National Association put this trick to use in 2015 with its “Go All In With CUNA Councils” campaign.
- Other organizations have used info about their members as bait for drawing them toward action, as well.
“We wanted the campaign to be about the credit union,” she says. “The councils exist to provide a service for like-minded professionals, and we were able to utilize data to create a campaign about our members that resonated with our members.””