Today on FeverBee we talk a bit about how to keep members motivated in an online community. Some people are intrinsically motivated by their own will to want to help people. Other people are extrinsically motivated from getting recognition or certain VIP labels that show they have a high standing. We can work on keeping people involved by overcoming certain obstacles. A big one is that people often don’t know the community exists. These are people who would be willing to be active if they knew about it.
Key Takeaways:
- We want to get members to stay in our online communities. First we need to make sure they are motivated or even know the group exists in the first place.
- Some people are going to have all the motivation they need to stay. They have a genuine interest and love helping out others.
- Some will have to be motivated with rewards or exclusive titles that show their prestige within the online community.
“We often have the wrong idea about what gets members to stick around in a community.”
