Many entrepreneurs are under the impression that they need to build communities with a vast amount of members in order to generate a respectable amount of leads. Rich from FeverBee has written a manifesto that depicts why creating smaller communities should be the primary goal of most businesses. He discusses how many members are needed for online communities to thrive, which behaviors you should seek out from your members, and what strategies you should look at adopting.
- FeverBee founder, Richard MillIngton, believes that there is an optimal number of members that will lead to the success of an online community.
- He further believes that making engagement the major priority of your online community is a big mistake as it inevitably leads to a host of time-consuming problems.
- Millington also asserts that a smaller community focused less on engagement and more on specific strategies, as well as certain required behaviors for its members, will thrive.
“If you have a spare 8 minutes and you’re looking for an argument to explain to your boss why you should stop measuring engagement, this post might help.”
Read more: https://www.feverbee.com/chasing-engagement/