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You are here: Home / News / Study: People delete emails that don’t render on mobile – Mobile Marketing – BizReport
Study: People delete emails that don’t render on mobile – Mobile Marketing – BizReport

Study: People delete emails that don’t render on mobile – Mobile Marketing – BizReport

August 15, 2013 By mark david mcCreary

Kristina Knight looks at new research from Constant Contact and Chadwick Martin Bailey that show the impact that small screens are having on reading emails.

According to the research most (75%) of consumers are ‘highly likely’ to delete an email that doesn’t render correctly on a mobile device. Most consumers (80%) say it’s ‘extremely important’ to read emails on mobile devices.

See original article at People delete emails that don’t render on mobile

Related posts:

Study: Consumers more and more attached to mobile – Mobile Marketing – BizReport Mobile, not TV, considered ‘first screen’ among half of 18-34 age group – Mobile Marketing – BizReport Mobile experience still not comparable to PC, laptop – Mobile Marketing – BizReport

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