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You are here: Home / News / Mobile experience still not comparable to PC, laptop – Mobile Marketing – BizReport
Mobile experience still not comparable to PC, laptop – Mobile Marketing – BizReport

Mobile experience still not comparable to PC, laptop – Mobile Marketing – BizReport

October 24, 2013 By mark david mcCreary

Helen Leggatt summarizes several new surveys about people’s expectations with regards to information presented on their mobile devices.

The leading issue among Eptica’s respondents was the lack of functionality both on the mobile web and within apps (36%) while 34% cited slow loading speeds and 34% were frustrated by websites that were not optimized for a small screen.

See original article at bizreport.com

More Communication Strategies:

Mobile, not TV, considered ‘first screen’ among half of 18-34 age group – Mobile Marketing – BizReport 4G ups user reliance on mobile – Mobile Marketing – BizReport Study: Consumers more and more attached to mobile – Mobile Marketing – BizReport

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