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Mobile, not TV, considered ‘first screen’ among half of 18-34 age group – Mobile Marketing – BizReport

Mobile, not TV, considered ‘first screen’ among half of 18-34 age group – Mobile Marketing – BizReport

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Helen Leggatt shares the research from Weve that shows the differences in how people watch TV, based on their age.

Overall, across all ages from 18 through to 55+, 28% of respondents say that mobile devices are now their first screens, slightly ahead of television at 27%.

See original article at bizreport.com

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