Data analysis is such an interesting concept, and a passion in my life. The great thing about this sector of business it that is applies to all types of companies and even personal projects. JonoBacon summarizes their experiences in working with community user management and how they define the success of their campaigns. They bring […]

When I get to a webpage and I see that almost no thought has been put into it, my mind screams at me to turn around and that I’ve made a possible machine ruining mistake by even clicking on the link. A homepage should be well done and invite people to utilize your site. Richard […]

Every company and most life situations would benefit from having a strategy. You need to know where you are headed and have measurable standards in order to evaluate your progress. You can spend a lot of time, and should developing a strategy but you also need to have your team on board and going in […]

We no longer converse with each other, we make comments, especially in open forums. Email still feels like a conversation but it can often be an area of miscommunication as we attach our own perceptions to it. Instead of approaching this style of communication by adding our own tone and assumptions it is better to […]

When thinking about what you want your community to be, you will need to prioritize cultivating some traits over others. These can include the depth of your community’s expertise, the speed with which it provides information, and how friendly/welcoming it is for members. The traits you want to maximize will inform decisions you make — […]

The alarm bells should be ringing when all of a company’s social media rests in the hands of one community manager. This means that the company has a high risk and a single chance of failure. Some scenarios to consider are what will happen when the community manager falls ill, leaves the company, or decides […]

Following is different from leading. One is following if he is trying to figure out what his members would like and is leading if he is persuading those members to do something that he likes. Following is easier than leading but the caveat to it is that one has to do a lot of research […]

When people with similar interests utilize the internet to discuss topics, we have an online community and companies are investing a lot in these. Unlike large public communities like Facebook, these private online communities are more about the investment of time and can differ greatly in how it works and costs. As the community is […]

When someone is joining an online community, they never start their journey by actually seeking a sense of oneness with others. They typically come across various communities by searching for an answer or to obtain general information that may be useful in their everyday lives. Once they experience the benefits of that community firsthand is […]

When creating an online community, it is important to take the time to evaluate what you want your primary goal to be. Communities typically offer three things: the alleviation of fear or frustration, the comfort of belonging, or inspiration and accomplishments. Choosing one is vital in creating a successful business plan. Taking on too many […]