Community approaches will continue to be increasingly important for leaders and managers of all kinds. Research has already shown that communities are valuable change agents, but don’t typically receive enough funding. One big 2019 priority for community research will be the fragmentation of channels, attention and technology in our changing world. Communities must adapt to this changing landscape, and to the new purposes for which they are being used. Another priority for research is the problem of how to change mindsets, since communities represent a different way of thinking about value and thinking about the world than most organizations are used to.
Key Takeaways:
- The author predicts that because executives are seeing community approaches as critical for them to employ, there will be more hiring in that area this year.
- The perspective of communities are shifting gradually from being a tactical asset to a strategic asset and that shift continued in 2018.
- The 2018 state of community management reports had three key findings which include the fact that communities are change agents, generate transformational value, and community teams are underfunded.
“2019 is going to be an interesting year for the community leadership and management space.”
