If you want to get people to share your content, you should make it fun instead of just begging for them to help you out. You have to make it fun and interactive by making it almost like a competition, where there is a chance to win something if they share. People are much more likely to engage with what you have to offer if they feel directly involved in it. You can’t just change words around to get their attention, you have to actually change your tactic.
Key Takeaways:
- If you want members to share resources, don’t send an email out begging them to share resources. Try a different approach.
- If you want members to collaborate, try hosting a sprint, hackathon, or other unique project.
- Change the context. Ideally, make the behavior more fun, time-limited, and social.
“If you want your top members to build relationships at a major conference, pay for them to do a series of escape rooms together.”
Read more: https://www.feverbee.com/change-context/
