Professionals who choose to work in marketing for non-profit organizations must be prepared to work independently, without a staff, and with limited resources. Creativity is essential because non-profit groups don’t have the budgets of corporations. A strong network is essential for free advice and resources. The non-profit marketing expert has to keep learning because the field is always changing. Despite the challenges, the rewards of working to a goal that is more than just money keeps the marketing expert at a non-profit group motivated.
Key Takeaways:
- Non profit work can be very satisfying, demanding and requires creativity to be successful.
- Some non profits are small and one person must handle the work of several departments such as public relations, social media, email communications, etc.
- It is important to network to make a non profit successful.
“Many nonprofits such as mine, are so small that one person can be considered the entire department”
