Steve Drake shares a story that drives home the point that you need different ways of reaching your members, because not everybody is paying attention to the media you prefer.
Two weeks ago, they told me I was the only member of the original team of 18 people who had registered! After hearing that, I reached out to three others from that team: two had not heard about the event, the other had but could not attend. Our captain said, “I haven’t heard anything about it but I don’t have a computer or email.
