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Yahoo’s Tumblr Buyout: The Challenges of Nurturing Online Communities: Associations Now

Yahoo’s Tumblr Buyout: The Challenges of Nurturing Online Communities: Associations Now

May 28, 2013 By mark david mcCreary

Ernie Smith looks at the Yahoo/Tumblr merger with some experience, as he relates the decline of his favorite community when it changed platforms.

Tech giant Yahoo is tempting fate by acquiring the social network Tumblr, a community that could, well, tumble, if handled the wrong way.

See original article at associationsnow.com

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  3. Why Member Engagement Goes Both Ways: Associations Now
  4. Twitter Chats: Building Community 140 Characters at a Time: Associations Now

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