Julie Ask presents a series of podcasts called “The Mobile Mind Shift” to explore the impact that mobile devices are having.
For banks and insurance companies, it isn’t sales, but engagement and convenience. Convenience in banking in 1973 was defined by the branch being open Saturday mornings or drive-thru tellers with pneumatic tubes to deposit checks and get cash. Today, it’s using the camera on your mobile phone to take a video of multiple checks.
See original article at forrester.com