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Why Mobile Myopia Threatens Your Business | Forrester Blogs

Why Mobile Myopia Threatens Your Business | Forrester Blogs

September 16, 2013 By mark david mcCreary

Julie Ask presents a series of podcasts called “The Mobile Mind Shift” to explore the impact that mobile devices are having.

For banks and insurance companies, it isn’t sales, but engagement and convenience. Convenience in banking in 1973 was defined by the branch being open Saturday mornings or drive-thru tellers with pneumatic tubes to deposit checks and get cash. Today, it’s using the camera on your mobile phone to take a video of multiple checks.

See original article at forrester.com

Related posts:

  1. How the Mobile Mind Shift is different in Europe | Forrester Blogs
  2. How mobility can change the economics of IT | Forrester Blogs
  3. Forrester’s Mobile Mind Shift Index Shows How Ready Customers are for Mobile
  4. Can Twitter be used for community discussion? Nestivity believes it can. | Forrester Blogs

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