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Why Member Engagement Goes Both Ways: Associations Now

Why Member Engagement Goes Both Ways: Associations Now

May 1, 2013 By mark david mcCreary

Joe Rominiecki points out that Associations frequently measure engagement from their point of view, not the members.

Member engagement as commonly discussed in associations is all about getting members to act. What is your association doing to engage with members where they are, on their turf?

See original article at associationsnow.com

Related posts:

  1. Engaging Members and Understanding Member Value Shouldn’t Make Associations Dizzy
  2. Why Scoring Member Engagement Matters, Part 4
  3. Understanding & Using Member Value to Drive Engagement
  4. The Case for Opening Your Social Networking Platform to Nonmembers: Associations Now

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