Most social media managers are faced with an insurmountable amount of work. They are expected to manage many job tasks, such as content development, user management and development, guest service, planning, and advertising with a minimal budget and low salary. It’s no wonder approximately 77% of Social Media Managers report they work upwards of eight hours a day and approximately 1/3 report burnout. There are some positive job aspects such as the variety of work, engaging with users and working from home, but these perks do not outweigh the responsibility. If you want a high-functioning, effective social network site, you should consider hiring a social team and providing the money and resources needed to do the job well.
- Social media managers have many different skills outside of the realm of social media.
- Social media managers are hard workers and are “on” for most of their day.
- Social media is a critical necessity in our world today and is highly undervalued.
“We’ve long passed the point where social channels are an optional investment for organisations.”