Normally when we measure impact in the business world, we’re looking for short-term success to constantly repeat itself. That may work for larger companies because they have the means to invest over and over again, but that doesn’t work for smaller-sized companies. Big companies can fail just like little companies however if they don’t grow when technology and markets change. Instead of solely focusing on the short term, businesses are going to have to start focusing on the long term as well. For a business to be really healthy, it has to have a long-term plan for growth and investment.
- The impact that a large-sized company has does not mean companies of a smaller size are going to experience the same impact.
- Large-sized companies think about things in a short-term mindset because they’re always looking to constantly grow their business.
- Instead of always thinking in the short term, it may be beneficial to start thinking about the impact that our actions can have on the future.
“The point Christensen was making is that by having a dynamic view of mankind, what we may deem as small potatoes can change the big picture. Yet, many executives and decision markers have failed to learn this important element of the business model.”
Read more: Why How we Measure Impact is, Mostly, Wrong