Who’s the most valuable group for your community engagement? (It’s not your CEO.)

Deciding who the most valuable group for your communities engagement in your online community. Research and evidence on why the CEO or leader isnt the most valuable person, it’s the people that know all the answers that provide the most engagement in your community. It’s important to bring these people together to help build and grow your group.

Key Takeaways:

• In other words, it’s the not the people who call the shots who help make the community hum. It’s the people who know the answers.
• Getting your C-suite engaged in community efforts helps you get budget, sell the community to the organization, and drives investment. C-level executives need to understand community growth and ROI patterns to understand present conditions and the future potential and scale of a community approach.
• In most organizations, the answers to the daily questions at the heart of the organization’s operations are far more likely to be generated by subject matter experts than C-level executives.

“C-level executives need to understand community growth and ROI patterns to understand present conditions and the future potential and scale of a community approach.”

https://www.communityroundtable.com/state-of-community-management/socm-fact-5-key-community-success-leverage-subject-matter-experts/