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You are here: Home / News / What Stops Members From Participating In Your Community? – The Online Community Guide
What Stops Members From Participating In Your Community? – The Online Community Guide

What Stops Members From Participating In Your Community? – The Online Community Guide

January 8, 2014 By mark david mcCreary

Richard Millington looks at the online community through the eyes of BJ Fogg’s Behavior Model, that includes Motivation, Ability and Triggers.

Motivation – Most communities fail at this stage. This comes in three forms; pleasure/pain, hope/fear, social acceptance/rejection.

See original article at feverbee.com

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