Steven Shattuck compares his experience on two different airlines, where airline delighted the passengers with something unexpected, and the other airline made a sales pitch at the wrong time. Which organization are you ?
How can you create a memorable experience for your supporters, one that doesn’t involve a solicitation? Maybe it’s sharing valuable content, or writing a handwritten thank you note, or offering to take a first-time donor out for coffee to tell them what their support means for the organization. Something unexpected! Something memorable.