When people with similar interests utilize the internet to discuss topics, we have an online community and companies are investing a lot in these. Unlike large public communities like Facebook, these private online communities are more about the investment of time and can differ greatly in how it works and costs. As the community is banded together by some common thread, companies can really hone in on making a better experience for everyone. Not all of these communities will look and behave the same, which is fine as they can be tailored best to the whole audience. If you build an effective online community, you will find the people will come and be in it for the long haul.
- Many business executives in leadership positions in organization are realizing that building online communities for their customers to interact and share things is critical for success.
- When companies focus on customer experiences (CX) and mix it in connection with an online community, they are sure to experience a boost in loyalty.
- It has been estimated from research done by the Temkin Group that companies earning $1 billion annually will experience a $775 increase over three years with online communities.
“Connecting to everyone in a voice and format that is educational, insightful and fun requires strategies and techniques that leverage individual contributions without compromising big picture goals and objectives.”