Lori Halley offers a wide overview of how organizations should be dealing with the switch to mobile devices.
Are all of the posts and articles about “going mobile” and having a mobile strategy making you manic? It’s about a new way to interact with, find and consume information. After all, you aren’t just concerned about broadcasting information at website visitors, you’re also building community and encouraging conversation; and enticing supporters to respond to your calls to action.
See original article at nten.org