When it comes to building your business you should consider all clients but not in the same manner. There will always be some clients that you hold above others due to their investment, account, status, or loyalty. You should consider how you treat these top members in an attempt to retain them. Things like access are key. Access to staff and leadership. It helps to provide top members with a stake in their community including moderation abilities. It helps to work public relations abilities in a member’s favor. Top members are scare so it is important to go above and beyond to retain them.
- Attracting top community members is hard, getting them to want to stay even more so. It’s wise to consider if there may be some perks you can offer those members that truly go above and beyond.
- You could consider offering top members direct access to senior staff, perhaps give them carte blanche to moderate and handle their own niche within the community.
- Maybe they have a near and dear cause that you can push for them through your own P.R. channels, or by newsletter.
“But the difficulty of providing top members with these benefits is exactly what makes them so scarce and valuable. If you can’t offer top members these things, you’re going to struggle to attract and retain them.”
Read more: https://www.feverbee.com/top-members/