Building a community that lasts requires that you find what elements members find an absolute requirement. A community differs from an information portal because it also provides a sense of belonging and mutual support. A powerful sense of belonging works when people think your brand is already part of their identity. This is more rare than people think. Mutual support is important by giving people answers to questions as soon as possible. This can help them with emotional support along the way.
Key Takeaways:
- The only way communities can thrive is to be indispensable; to be able to offer members something essential and necessary which would be difficult getting elsewhere.
- A community doesn’t exist because members can get those information from browsing or reading. A community offers what they cannot get.
- To build a community one has to push hard towards the following: a sense of belonging, higher influence, opportunities to explore interesting things and mutual support.
“This works well for Kaggle, Github, Lomography, ProductHunt, and many others. Each has created an entirely unique platform where people can test things, report back something new, and adapt/improve their efforts.”
Read more: https://www.feverbee.com/strategic-question/
