Engagement is key to the success of an online company. The more engaged a community is, the more they feel connected and invested. They develop memories, make real life connections and there is a higher level of satisfaction in the experiences that we engage in. If someone has committed to a membership and is active then the company has not only a higher level of retention but also of growth. It is crucial to stay relevant in a digital world, it is the way you reach out and connect with your members.
- People get most attached to groups that they are involved in, that is where they create their memories.
- When members are engaged they stay, they are happy and the happier your current members are, the more your association grows.
- Through digital spaces connections can be made and that is the best reason that people join associations.
“If this sounds impossible, it would be hard to achieve this level of personalization with individual outreach alone – that’s not scalable or cost effective.”