Research shows that communities are becoming more strategic, with more C-level executives now working on the community level to influence and grow those communities. As much as executives bring valuable knowledge and perspectives, there can also be growing pains as executives learn how community organizations work and how to help make the communities better.
- When executives goals and strategies are not aligned with their community’s goals and strategies, frustration ensues.
- Many executives are taking an increasing interest in communities.
- Many executives need more education in the dynamics of communities.
“Our research shows that communities are becoming more strategic. C-level executives are often the ones approving budgets and receiving progress reports.”