Video is great! It conveys a message or a story in real-time, and in a way that’s more impactful than a book or still pictures alone would do. Video is powerful because it grabs and keeps viewers’ attention. And because it’s not just a still image, it lets us see more of the non-verbal communication cues between the characters on-screen. Consider how compelling the Ice Bucket Challenge would have been if it had only involved a couple of pictures, instead of the actual dumping of ice everyone knows and talks about.
- Most non-profits are not uploading video.
- People are more emotionally impacted by video than print.
- Video is not difficult to produce and distribute with a smartphone.
“”The movie conveys the action, the emotion, and the narrative much more powerfully than just pictures and words.””