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Using Outcomes to Measure Nonprofit Success | NTEN

Using Outcomes to Measure Nonprofit Success | NTEN

October 31, 2013 By mark david mcCreary

Richard Larkin looks at some of the challenges of measuring organizations who are not bottom line oriented, including the myth of low overhead expenses.

Those who donate to nonprofit organizations naturally want to feel their gifts will be used successfully in a way that will improve society or some part of it, like children, the sick, students, etc. But how can donors evaluate whether or not a charity will ultimately deliver on their promise or mission? Success in the business world is generally measured by the amount of profit—the bottom line—that is reported in the business’s financial statements.

See original article at nten.org

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