In order to have a virtual event participants need to be given guidelines ahead of time, that way they will know pertinent information such as link, time, and even tutorials for first-timers. You need to establish protocol ahead of time so people know how to engage, and what the group discussion will be covering. Understand that not all people will want to take an active role in the discussion but will receive just as much value from listening to the content.
- Be very clear in your expectations and guidelines regarding your event. Information such as time, links, expected behavior and level of participation should be anticipated.
- Not everyone is a “joiner” it doesn’t mean that they are not receiving value from their experience. Meet people where they are and that creates an enjoyable experience.
- You need to have a moderator that is running the show. It helps the event flow better and provides content and participation. After the event take advantage of the connections and reach out.
“Pre-event content should be sent early to teach people how to access and use any technology they’ll need to participate. Have guides, FAQs and other helpful assets on hand during the event if issues arise (they invariably will).”