There are three approaches that you can take to make sure that you are optimizing what you have, and having the broadest audience possible. You can focus on improving your website by noticing all of the things that are wrong with it and fixing them up. You can also expand your reach by figuring out how to broaden your audience. Think about all of the other people in the world that might like to hear about your business.
- You can increase your community engagement by making what you’re doing even better.
- Another way to increase community engagement is to try and make your community bigger.
- Finally, consider offering more avenues for your community to engage with.
“You need to ensure the community is featured prominently on your main site, integrate it deeply within your products/services (it should only ever be a click away), and craft newsletters or emails to your audience driving them to the community.”