Ann Yoders has worked with non-profits and associations for 15 years, and admits that when it comes to “online engagement”, everybody still struggles with it.
So while the tools and techniques have changed, they don't guarantee engagement. Although she is optimistic that recent trends will help organizations create online engagement with their members.
First, what hasn’t changed: (1) it’s still all about online engagement ; and, (2) we still don’t know what online engagement really is (go ahead, ask someone for nice succinct definition).