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The Two Things You Need to Do to Convert More Lurkers on Your Community

The Two Things You Need to Do to Convert More Lurkers on Your Community

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Patrick O’Keefe answers the question with 2 main ideas.  Show off great content, and make it clear what action you want them to take.

This first-viewed content will do more to drive future behavior than any interface decision, any set of rules. Starting off with excellent example content is the single biggest factor in predicting the quality of future contributions (at least, that you can control).

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